What with the recent announcement that the Duchess of Cambridge is expecting her third child and the latest stirring up of the Diana tragedy, our eyes have once again been turned towards the Royal Family. Harking back to the 80s and Diana’s heyday, this autumn we’re taking a leaf out of her seriously on point style book and looking at Sloane style as our fashion inspiration.

Sloanes were named after Sloane Square in Chelsea and in the 1980s everyone and their dog was trying to emulate the look of these well-to-do and privileged young ladies. Although we might blanche a bit at the white tights with loafers these days, it is true that some of the style aspects have a quintessentially British feel to them that is actually pretty timeless. For this look you should be thinking classic British brands, good quality materials and pieces that will forever look good in your wardrobe. So if you want to invest in a look that will see you through many autumns to come, you could do worse that use Sloane chic as your inspiration. Big department stores and their websites are great places to head to since they often stock good quality British brands – and if you like to save, then you’ll love these House of Fraser discount codes that we found. So check out these Sloane classics to add to your wardrobe.


A good place to start with your timeless Sloane look is with a gorgeously soft and luxurious cashmere sweater and we simply adore this collared one from Scottish cashmere company Brora. With the right care cashmere will last decades so even though this might seem like a lot for a jumper (over £250) but it really is an investment. Make sure that you choose the right shade for you and do try to wear an under t-shirt since this will help prevent deodorant stains and the premature aging of your beautiful (and pricy) jumper!

Branded Puffa’s were the cosy jacket of choice for the Sloane set with their roots firmly set in the great British countryside. Puffa remains an iconic British brand to this day so what better way to emulate the style than with one of their jackets? Usually costing around £80-£100 and available in classy colours like black, navy and maroon, you can pick up a genuine Puffa jacket from country and outdoor retailers. And if the jacket is too much for you, you can always choose one of their reversible body warmers.



And finally to complete the look a great pair of loafers from Russell & Bromley is perfect and will work with office-wear too. Because they are made from leather you know that these loafers will not only stand the test of time but will also prove to be waterproof too. Team with slim or skinny blue jeans and black silk socks for a modern take on the Sloane look. Add some pearl earrings and a silk scarf and you have yourself a Sloane.

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